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Mindfully Created
The masters and their fragrance palettes
Capturing an experience in a fragrance is a work of artistry and alchemy. Our master perfumers are not just amongst the finest in the world, they work only with the most authentic ingredients, sourced from over 22 countries across the world, including India. What better way to celebrate the essence of India, than Vasudhaiva Kutumbakam, which is Sanskrit for ‘The world is one family’. The creators of iconic global fragrances have come together to celebrate the profound and timeless state of being, that is India. The result is transcendental.
“Growing up in India, and experiencing the unexplainable bond that we all share in our diversity, and the common good that we bring to each other, something instilled deeply from the time we are kids, is nothing less than magical. And to be able to share this eternal goodness, the eternal beauty that we all carry within us, is a once-in-a-lifetime experience .”
MASTER PERFUMER MONISHA MULLICK, ROBERTET GROUP, FRANCE.
Monisha is a renowned perfumer who has worked across the globe. She has played with natural extracts from Sicily, Guatemala, Turkey, Thailand, Indonesia, France, Spain, USA, a few Central American countries and combined them with ingredients from India to create a surprising and unforgettable fragrance for BEAUTIFUL_INDIA.
“The world is in India and India is all over the world. Unknown to many, India touches every corner of the universe, bringing meaningful stories, inspiring insights and warmth of eternal peace and love. The two most important things that really matter. Capturing this innate essence of India has been a profound experience. And an experience which I pray will continue to touch hearts across the globe, through BEAUTIFUL_INDIA.”
MASTER PERFUMER DALIA IZEM, GIVAUDAN, SWITZERLAND.
Dalia brings a rich North African and Middle Eastern heritage to her exceptional skills and is the creator of some iconic global fragrances. She has created a masterpiece for BEAUTIFUL_INDIA with natural oil essences from Brazil, Paraguay, Australia, Egypt, France, Spain, Madagascar and Haiti, blended with natural extracts from India.
“ How can one express India! It is colourful, it is warm, it is awe-inspiring, it is magical, it is plain beautiful. It is so many things. But one thing that makes India different from every other part of the world is its raw authenticity. It is so real. It is life in its truest element, simply flowing. India is that unbridled purity of the spirit.”
MASTER PERFUMER MARIA ANGELES SANTIAGO, IBERCHEM SPAIN.
Maria grew up in Murcia, Southern Spain. Her understanding, obsession and uncanny insights into oriental fragrances have made her one of the most reputed names in the industry. She has worked with a palette of fine natural extracts from Haiti, Guatemala, Spain, Italy and India to a fragrance that enthrals.
Mindfully Created
Mindfulness isn’t just a quality we value. It is an ingredient we choose to infuse into every stage of the BEAUTIFUL_INDIA consumer experience.
The entire BEAUTIFUL_INDIA journey, right from where the product is made to what goes into it, how it is packaged, who packages it and how it reaches you, is a reverent exercise in mindfulness.
To ensure that our products are genuinely eco-responsible, we use ethically sourced and certified ingredients. Being true to ourselves is fundamental to BEAUTIFUL_INDIA. This is why we hold ourselves to the highest standard and are answerable to ourselves first.
Recyclable glass, reusable porcelain, compostable caps, FSC-certified paper, vegetable-based inks, and smoke-free wax are some of the ways we stay committed to conscious production. Every fragrance formula is vegan, open-sourced, eco-certified and cruelty-free.
Our products have zero animal derived ingredients, and are paraben/ phthalates/ formaldehyde free. Every product is dermatologically tested to ensure they are clear of any known carcinogen or endocrine disruptors.
Our candles are ethically sourced from natural palm wax, making them eco-friendly, non-toxic, biodegradable and hypoallergenic.
Our Indian soul knows that balance is the ultimate key to harmony. All it takes is maintaining the balance between humans and our habitat, nature and technology, purpose and contribution, and of course, between ourselves and our inner selves. That is the essence of BEAUTIFUL_INDIA.
