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BEAUTIFUL INDIA in GQ: A celebration of our collective humanity through sophistication at the Paris Olympics
After a century-long interlude, the Olympic flame is back in the city of lights and the fervour for the much awaited global multi-sport event is at an all time high. With 206 nations participating and over 300,000 spectators projected to line the route, Paris is set to celebrate the prowess of athletics and human spirit. Continuing this pursuit, a parallel journey unfolds within the realm of luxury and lifestyle, one that stands on the celebration of this spirit.
BEAUTIFUL INDIA, a nascent global luxury lifestyle brand, is set to make a resounding debut on the world stage. As the official partner of the inaugural India House, an initiative by the Reliance Foundation in partnership with the Indian Olympic Association (IOA) at the Paris 2024 Olympics, the brand positions itself as a purveyor of luxury and experience.
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BEAUTIFUL INDIA, at its core, is an embodiment of the ancient Indian ethos, “Vasudhaiva Kutumbakam”—the world is one family, inviting one to an inward exploration. This sensory celebration of India seeks to evoke a profound connection between the individual and the soul, bridging the external experience and the inner spirit through its timeless philosophy. With its Paris debut, BEAUTIFUL INDIA seeks to usher in a new era of luxury— one that is mindful, conscious, and deeply rooted in human connection.
Scheduled for launch in India in September 2024, the brand’s essence is distilled in its inaugural range—luxury perfumes, candles, and bath and body care products. These products are crafted with a meticulous blend of 28 ingredients sourced globally, including the pristine waters of the Himalayas, promising an unparalleled sensory experience. The brand’s signature fragrances—One, Peace, You, and Love are the masterpieces of acclaimed perfumers from Robertet of France, Givaudan of Switzerland, and Iberchem of Spain. Crafted to transcend mere luxury, they embody the timeless truths that inspire unity, tranquillity, self-discovery, and love. Beyond its aesthetic appeal, these products are ethically sourced and are unisex, vegan, cruelty-free, biodegradable, hypoallergenic, clean, and free of parabens and phthalates—aligning with BEAUTIFUL INDIA’s ethos of ethical luxury.
Praveen Kenneth, the visionary behind BEAUTIFUL INDIA, says, “The brand is a celebration of India and its reminder for us to make the journey from our head to our heart, as much as it is a celebration of the highest version of the individual. And what better place and occasion to make our global debut as the official partners of the inaugural India House, Paris. Through this partnership, we are happy to spotlight the profoundness of India on such an important world stage. BEAUTIFUL INDIA is created to inspire the world to make that journey from the head to the heart.”
Following its Parisian debut, the brand’s luxury perfumes, candles, and bath and body care will grace the shelves of select stores globally, including Fashion Capitals like Paris, Milan, London, New York, Shanghai, Moscow, Dubai, and Tokyo. India is set to welcome the collection in September 2024, with an online presence commencing simultaneously.
As the Paris 2024 Olympics celebrate global unity and human potential, BEAUTIFUL INDIA enhances this narrative through its products, each a reminder of the beauty within and the interconnectedness of all. This debut marks the beginning of a new journey, inviting you to experience the essence of India through a sensory lens. For more information, visit www.beautifulindia.com
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