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This emerging luxury lifestyle brand is celebrating the art of self-discovery at the Paris Olympics 2024

After a century-long interlude, the Olympic flame is back in the city of lights and the fervour for the much awaited global multi-sport event is at an all time high. With 206 nations participating and over 300,000 spectators projected to line the route, Paris is set to celebrate the prowess of athletics and human spirit. Continuing this pursuit, a parallel journey unfolds within the realm of luxury and lifestyle, one that stands on the celebration of this spirit.

Explore inner harmony with this luxury lifestyle brand, all set to make its debut at the Paris Olympics

As the world converges on Paris for the 2024 Olympics, a new chapter in luxury is unfolding. BEAUTIFUL INDIA, a brand deeply rooted in the spiritual and sensory heritage of the subcontinent, is making its grand entry onto the global stage.

BEAUTIFUL INDIA : plus qu’une marque, une philosophie de vie

BEAUTIFUL INDIA, la nouvelle marque de luxe originaire d'Inde, annonce son lancement mondial en tant que partenaire officiel de l'India House aux Jeux olympiques de Paris 2024.

A celebration of our collective humanity through sophistication at the Paris Olympics

After a century-long interlude, the Olympic flame is back in the city of lights and the fervour for the much awaited global multi-sport event is at an all time high. With 206 nations participating and over 300,000 spectators projected to line the route, Paris is set to celebrate the prowess of athletics and human spirit. Continuing this pursuit, a parallel journey unfolds within the realm of luxury and lifestyle, one that stands on the celebration of this spirit.