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BEAUTIFUL INDIA in Condé Nast Traveler (CNT): Explore inner harmony with this luxury lifestyle brand, all set to make its debut at the Paris Olympics
As the world converges on Paris for the 2024 Olympics, a new chapter in luxury is unfolding. BEAUTIFUL INDIA, a brand deeply rooted in the spiritual and sensory heritage of the subcontinent, is making its grand entry onto the global stage.
BEAUTIFUL INDIA is set to transcend the conventional boundaries of luxury, embodying the timeless Indian philosophy of “Vasudhaiva Kutumbakam,” Sanskrit for “The World is One Family.” The brand seeks to impart to the global audience, urging a journey from the mind to the heart. The brand’s core fragrances—ONE, PEACE, YOU, and LOVE are inspired by India’s humanistic philosophy and are crafted by maestro perfumers from from Robertet of France, Givaudan of Switzerland, and Iberchem of Spain, encapsulating India’s essence in a bottle.
A harmonious blend of global and Indian essences, including pristine Himalayan glacial waters and 28 organically sourced ingredients from 22 countries, forms the core of BEAUTIFUL INDIA. This exquisite composition translates into a sensory journey unlike any other. Following its Parisian debut, the brand’s luxury perfumes, candles, and bath and body care will grace the shelves of select stores globally, including major cities like Paris, Milan, London, New York, Shanghai and Tokyo. India is set to welcome the collection in September 2024, with an online presence commencing simultaneously.
India House, an initiative by the Reliance Foundation in partnership with the Indian Olympic Association (IOA), represents the nation’s inaugural presence at the Paris Games. It serves as a sanctuary of Indian heritage, philosophy, and innovation amidst the global celebration. BEAUTIFUL INDIA, as the official partner, brings a unique dimension to this cultural hub, offering an evocative experience that transcends borders.
Each BEAUTIFUL INDIA product is unisex, vegan, cruelty-free, biodegradable, hypoallergenic, clean, and free of parabens and phthalates owing to the brands philosophy for ethical sourcing and environmental consciousness, making the products sustainable as they are luxurious.
Praveen Kenneth, the visionary founder of BEAUTIFUL INDIA, encapsulates the brand’s mission “The brand is a celebration of India and its reminder for us to make the journey from our head to our heart, as much as it is a celebration of the highest version of the individual. And what better place and occasion to make our global debut as the official partners of the inaugural India House, Paris. Through this partnership, We are happy to spotlight the profoundness of India on such an important world stage.” “Brand BEAUTIFUL INDIA is created to inspire the world to make that journey from the head to the heart”, he adds.
BEAUTIFUL INDIA invites you to embark on a journey from the head to the heart, celebrating the unity and peace of togetherness. As the brand steps onto the global stage at the Paris 2024 Olympics, the brand is set to showcase the richness of Indian heritage and celebrate a commitment to embrace a lifestyle rooted in mindfulness and inner harmony. For more information, visit www.beautifulindia.com
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